ux design · ui design · user research

NailART

Nail becomes the social canvas.

duration

client

The Problem

Nail art professionals had no dedicated place to showcase their work and be discovered — portfolios were scattered across general social media, with no built-in way for clients to actually book a service off the back of seeing that work.

Why It Mattered

For nail techs, visibility and bookings are two separate problems: Instagram for the portfolio, something else entirely for scheduling clients. Bringing both into one platform meant a professional’s work could convert directly into business.

After completing the first end-to-end prototype, I sought out nail technicians directly (reaching several through LinkedIn) and surveyed them about what they’d actually want from a platform like this. The results pointed to a booking functionality, something outside the original brief.

Professional
Enthusiast

The Solution

Professionals can build a portfolio to showcase their work, and users can book services directly from a professional’s profile. There’s also an early e-commerce component.

Visual & Localization Design

The brief called for a “girly” aesthetic, and the reference designs leaned heavily toward pink. I kept pink as the base but introduced purple to balance it, keeping the tone the brief asked for without it feeling one-note. The client was Japanese and needed the app localized into Japanese, so I chose a font specifically designed to render Japanese characters correctly, a common failure point when fonts aren’t built with the target alphabet in mind.

Let’s create together.

I’m open to new opportunities and collaborations. The fastest way to reach me is by email.

© 2026 Pınar Adanır. UX/UI Product Designer.

Designed & built with intention.